NEWS

Illva Saronno at Tales of The Cocktail: the Seminars and the great “Disaronno House” event

Hosted in New Orleans from July 22nd to 26th, the annual Tales of The Cocktail event stands as a key gathering for industry professionals and enthusiasts alike. This year, Illva Saronno‘s focus will be on education: featuring three seminars dedicated to Irish whiskey and Rye whiskey, led by experts such as Simon Difford, Millie Milliken, Sean Muldoon, Fionnan O’Connor, and Tracie Franklin.

Among the most anticipated events is the “Disaronno House” at Peychaud’s Bar in New Orleans, where Simone Caporale and the team from the renowned Boadas in Barcelona will present their twists on classics. Meanwhile, in the whiskey room, the Herbs&Rye team, led by Nectaly Mendoza, will showcase their menu featuring whiskey-based drinks.

DECANTER WORLD WINE AWARDS 2024 | Platinum Medal and Silver Medal for Florio Marsalas.

Our Marsala Vergine VR1898 Florio won the Platinum Medal at the Decanter World Wine Awards 2024, with the highest score ever among Marsalas, followed by Marsala Semisecco SR0301 which won the Silver Medal with 92 Points.

Medals won:

MARSALA VERGINE RISERVA VR1898

Platinum Medal | Tasting Score 97

MARSALA SUPERIORE RISERVA SEMISECCO SR0301

Silver Medal | Tasting Score 92

Asia’s 50 Best Bars 2024: Tia Maria and Disaronno official event partners

The awards ceremony for the top 50 bars in Asia took place in the splendid setting of The Ritz-Carlton Hotel in Hong Kong on July 16th, 2024. Once again, Disaronno and Tia Maria are confirmed as official partners of the event celebrating the finest establishments across the Asian continent. Numerous new entries and iconic venues vie for prestigious spots in this dynamic and innovative landscape of Asian mixology, featuring exceptional representatives from cities like Tokyo, Seoul, Mumbai, Taipei, Singapore, Shanghai, and Bangkok.

As in past editions, cocktails featuring Disaronno and Tia Maria will be served by the winning bartenders from the digital casting event “Shake Your Talent” selected by talent hunter Jay Khan. The Hong Kong event was another opportunity for Illva Saronno to support emerging talents, explore new trends, and innovative mixology techniques, while fostering networking opportunities with industry professionals from around the globe.

THE BUSKER UNBOXING: TORONTO AND BROOKLYN EPISODES

The Busker Unboxing is the digital format on The Busker‘s social media channels that offers an immersive experience in discovering the world of Irish whiskey,
aiming to connect with all whiskey lovers. It’s a truly interactive tasting guided by the best experts in the world: in the Toronto episode, we were led by Christina Veira, a Canadian bartender and owner of the famous and award-winning Mordecai bar in Toronto; in Brooklyn, we met Julie Reiner, one of the top 100 spirits influencers in the world. With them, we explored all the characteristics of The Busker‘s complete range (Blended, Single Grain, Single Malt, Single Pot Still).
The Busker Unboxing proves to be a winning format, as it represents an innovative approach to directly connecting consumers with a high-quality product, emphasizing the importance of sensory experience and education in the world of whiskey.